You learn a LOT reading the Bible.
As a kid I spent 3-4 days a week in church.
Learning everything I needed to know to be a good Christian young man.
But now I”m a grown man who does marketing for a living, so I look at things a lot differently.
And since I spent SO much time getting to know the book from which all righteousness flows… I want to talk about the Bible.
As a marketer.
First of all, there is NO book other book on God’s green (mostly blue) earth that has been marketed as well as the bible.
Think about it, the King James version of the Bible has been around for over 400 years.
And it’s STILL, to this day the most talked about book ever.
Every single day – someone, somewhere, it sharing a parable.
Or a scripture.
Or a beatitude.
Someone is teaching about how it can change your life.
People are walking, door to door, to help you understand it the way they understand it.
What if you had a book that had that much pull?
You’d do pretty well right?
But what makes the Bible special?
Good vs. Evil
Donald Trump vs. Hillary Clinton
Republicans vs. Democrats
White People vs. People of Color
Biggie vs. Tupac
God vs. Satan
How does this apply to you and your business?
Do your ideal customers have an enemy?
Of course they do.
All you need to do is call out the enemy, line yourself up beside your customer, and fight the enemy.
This is probably the single biggest way to make your customers love you.
“A common enemy unites even the most bitter strangers.” ~Aristotle.
(I Googled that, so I hope its right…)
Get Their Skin in the Game
How many churches teach from the King James version of the Bible every day?
Thye’re not just reading it – they’re trying to convert anybody, and everybody who will listen.
And they are passionate.
Skin in the game = passion.
Preachers, deacons, choir directors, ushers, members – are all passionate about the message in the Bible.
So – how can you apply this to your business? How can you get folks IN IT TO WIN IT?
How can you create an opportunity for your customers (or fans or followers) to share your message?
How can your message unite?
Can you build a tribe?
You’ve seen it before.
Coupons, membership clubs, discount codes, share for profit and more. These are all marketing tactics that get your customers involved.
How can you get your people incentivized to spread your gospel?
It has worked for years.
Think about your business, get creative and get it done.
Add them to an insiders club.
So earlier, I mentioned Preachers, Deacons, Ushers, Choir Directors and on and on…
How can you assign roles (and ownership) to your product or service? How can your tribe own a process?
Can you add ‘levels’? Can you share something with the really involved customers that you don’t share with avaerage customer?
Can you create a VIP experience?
When I was a promoter – this was beautifully done. We’d rope off a section of a club, charge $100 more, quadruple the price of a bottle of Ciroc and voila – people felt special.
You would NOT BELIEVE ME if I told you what I’ve seen people do to get into the VIP section.
In the VIP section, people really felt like they had an advantage over everybody else.
They felt special.
Not really – it was perception. Separation.
A velvet rope.
But the feeling was what they paid for… so we created a VIP experience.
How does this relate to the Bible?
Well – preachers get to lead. Deacons get to make decisions. Choir directors get certain priveleges… and members have more advantages than non-members.
It’s all marketing bruh.
The Bible and the church experience is damn near the perfect marketing model to follow with business.
So – figure out how it can work for you and apply those principles to your business.
There are other examples you can look at, but, yanno – the marketers in religious groups are super successful.
And you can make a boatload of cash if you figure out how to work this in your business.
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Dear Artist/Musician/Singer friends.
Your music is great – and no one knows it.
Here’s the thing – music lives on attention.
You need people to hear you.
Also, stop with all the complaining about what’s being played on the radio.
You can’t change the mainstream way of doing things, but you CAN change your behavior and your actions.
Think of yourself as a business.
If you want to sell music there are ways you can put YOURSELF on.
1.) Set up your OWN channel on YouTube.
2.) Record on FB Live.
Let people hear your talent.
3.) Set up a Mailchimp account to collect email addresses. Every time you play, ask people to comment and leave an email address to hear more original music.
4.) Set up a way for people to BUY your music in a way that THEY want to consume it.
I no longer use a CD player – but I will buy your song on iTunes.
I will also SHARE your video on FB/YouTube – if I like it.
So will most other people.
Get your own distribution by doing the following:
5.) Set up an account on Tunecore.com and get your music on all the streaming networks.
6.) Set up a Musically account and get your music on there so that it can be discovered.
7.) Play live music everywhere you get a chance. Even for free…
8.) Go to a restaurant where you KNOW people go, meet the owner – negotiate your OWN feature night.
9a.) Negotiate a portion of the food/liquor sales. Maybe 20-25% of sales.
9b.) Ask the restaurant/club owner what night they’re the slowest – and ask can you play there and feature other local artists.
9c.) PROMOTE YOUR ASS OFF.
If you’re good – people will notice.
If you invite someone else to play, and they’re good – you shine right beside them – because you’re featuring them.
10.) Ask them to promote too!
Then, people will notice you and come support you.
11.) Distribute your music there at your live event.
12.) Tell the people who showed up to follow you and share your music with others.
13.) Sell your merchandise everywhere you go – but be creative with your shirts.
13a.) Create a cool shirt that people will wear, and integrate your logo into it.
14.) Create your own podcast. Talk about music. Talk about the creative process. Interview other musicians. Talk about your struggles. Talk about shit that’s intriguing to your audience.
I keep hearing all the complaining about rappers who mumble and how they suck, and on and on and blah and skippy.
I don’t like it, but it’s not MADE for me. It’s made for the people who buy it. And play it in the clubs.
Remember the Sunday paper?
Well… NEWS is still distributed… but it’s distributed DIFFERENTLY.
Journalism isn’t dead – it’s just different.
It’s now on Twitter and in your Facebook feeds.
The music industry – will never be the same.
So realize one thing – You, my creative friends, are in the CONTENT business.
Music. Is. Content.
Create content – that people love – and you WILL generate income.
The rules have changed.
P.S. If you need help with any of the above – reach out to me.
I have a private group that you can join and I can help you get started.
One more thing – it’s not free.
Y’all be good.
Share this with a musician, artist, or poet.